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Our Team



As a specialist in measuring and managing performance Chris has worked with over 100 organisations’ auditing, designing and facilitating performance management related projects in 20 countries.

He has authored four books on performance management and over a dozen articles. His latest book, out in 2017 is Performance Management, A Practical Guide.

Throughout the 80s, he was a full-time lecturer at the National University of Singapore.

Chris studied at the Universities of Leeds and Southampton where he specialised in English and Psychology. He received his first Master’s degree from the University of Wales. He also holds an MA in Human Resources from George Washington University. He has an Advanced Postgraduate Diploma in Management Consultancy from Henley Management College in the UK. His Doctorate in Business Administration research focused on Performance Management.

Chris is a well-respected speaker at over 30 conferences (CIPD twice), as a facilitator, consultant and writer who is commended for his knowledge, the value he adds transferring technology and as a mentor and coach.

Although Chris is now UK based, he is available for international assignments.



Sattar represents Core Measures in Asia-Pacific

He has over 30 years international business management experience, including 20 years in executive coaching, group facilitation, and leadership development and training with leading global management consulting firms.

Sattar is an experienced facilitator. His passion for people and culture is about creating an environment where multigenerational and diverse employees are valued and emotionally engaged in the business.

Sattar is an accomplished Author. His book on “Transforming NextGen Leaders: Meeting the Leadership Challenges in the era of the Fourth Industrial Revolution (Industry 4.0) published by Business Expert Press (BEP) LLC, New York in July 2019 is now available globally in Amazon and other leading bookstores.

He holds an Executive MBA and a Bachelor in Business Administration (Marketing). He is a Fellow of the International Professional Managers Association (IPMA) and The Chartered Institute of Marketing (CIM). He is a Professional Member of the Society for Human Resource Management (SHRM) and the Chartered Institute of Personnel and Development (CIPD). He is also a Practicing Member of the International Coaching Federation (ICF) and the International Association of Coaching (IAC).



Margaret is Managing Director of Core Measures Greater China office based in Shanghai. She is a Chinese HR professional with over 20 years experience in Human Resource Management, gained from senior positions with American and European companies.

Her expertise spans HR strategies, policies & procedures formulation and HR practices; including recruitment & selection, Performance management, compensation and benefits, organisational development, learning & development, crisis management and change management. In addition, she has a good knowledge of Chinese labour laws and regulations.

Margaret is appreciated for her strong leadership, aptitude and coordinating ability. Effectively bi-lingual in English and Mandarin, Margaret’s excellent interpersonal skills have built countless successful working relationships in cross-cultural environments. Margaret is often commended for her confident and proactive style, her initiatives, diligence and creative ideas in delivering solutions to her clients.

Margaret is a member of the Hong Kong Institute of Human Resource Management, as well as the China Interest Group team. Margaret is also a certified trainer and consultant for Hogan Assessment Systems.

Margaret received her Master’s degree from Tianjin Normal University, majoring in Political Science and Law. She was awarded a Bachelor of Arts from Changchun Normal University where she majored in English Language & Literature.



Sandra is head of talent solution services for Core Measures China. She is an HR professional with more than 10 years of multinational experience gained through her roles as an HR Advisor and a Head of Recruitment at different industries covering advertising, transportation, consumer products, industrial design and management consulting. Sandra graduated from Shanghai International Studies University, majoring in English. She is a quick learner and quite adaptable to various working environments.
She is also a certified career coach.

She believes that possessing a psychological understanding of human behaviour and business acumen are most significant when conducting HR/career counselling.

Sandra holds a keen interest in culture integration & empathy, and is passionate about finding effective, insightful and in-depth solutions for clients.

Sandra graduated from Shanghai International Studies University, majoring in English


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